top of page

About Me

I’m Demelza. A creative who builds businesses, follows her curiosity and rarely runs out of opinions.

​

I’ve spent twenty years across UX, product strategy, brand, marketing and technology. People tend to want a neat job title for that. I’m still working on it.

​

What connects it all is a fascination with people. How we think, what we notice, why we choose one thing over another, and what happens when someone questions the way things have always been done.

641172520_10236559318035067_8692636281343028751_n.jpg

Me, Unfinished

That's what I've named my podcast. It doesn't exist yet, which feels appropriate.

I’ve never considered myself finished. There’s always something else I want to understand, try or get better at.

​

That’s taken me across creative disciplines, from interiors and graphic design to videography and beyond. In business, I’ve led customer, employee and user experience, learned coaching across teams, organisations and executives, and studied company directorship through the AICD.

​

Each gives me another way to see things. What I learn in one place tends to turn up somewhere else, changing how I approach a brand, work with a team or make a decision.

​

The more I learn, the more connections I find between the creative work, the business and the people experiencing it. It’s why I’m drawn to the whole picture, and why I keep adding to it.

​

I’m still experimenting, developing opinions and occasionally changing my mind. Some of that becomes work. Some becomes a talk. Some results in a morning rave with my dog.

What I'm Building & Shaping

Patient Zero

Patient Zero brings together my interests in technology, people and building businesses. It's also where I get to question leadership conventions in practice, including what happens when you share the CEO role and build your own way of working.

10,000 Spoons

A creative consultancy where I bring together my experience across brand, product, design and marketing. It's a place to build brands with a point of view and connect creative decisions to what a business is trying to achieve.​

Recognition

Awards I've won, awards the companies I help run have won, and the longer list of shortlists behind both. 

Women in ICT Awards - Demelza Green - Innovation Winner.png

Innovation

Women in ICT (WIICTA) Awards

2026

ARN Innovation Awards - Demelza Green - Innovation Management.png

Innovation - Management

ARN Innovation Awards

2024

Women in Digital Awards - Demelza Green - UX Leader of the Year 2023.png

UX Leader of the Year

Women in Digital National Awards

2023

Personal Award Wins

Company Award Wins

Patient Zero

Emerging Tech

ARN Innovation Awards

2026

Patient Zero

Australia-wide Innovation

ARN Innovation Awards

2022

Patient Zero

Partner Ad of the Year

Something Tech

2025

Patient Zero

Digital Design Winner

Good Design Awards

2023

Finalist Recognition

2026

ARN Innovation - Marketing

Finalist

2026

Women Leading Tech - Executive Leader

Finalist

2025

ARN Innovation - Marketing

Highly Commended

2025

ARN WIICTA - Shining Star

Highly Commended

2025

Women Leading Tech - Executive Leader

Finalist

2024

ARN WIICTA - Innovation

Finalist

2023

ARN Innovation - Management Excellence

Finalist

2023

ARN WIICTA - Diversity & Inclusion

Finalist

2023

Women Leading Tech - People & Culture

Finalist

2022

ARN WIICTA - Shining Star Partner

Finalist

2022

Women Leading Tech - Delivery

Finalist

bottom of page