About Me
I’m Demelza. A creative who builds businesses, follows her curiosity and rarely runs out of opinions.
I’ve spent twenty years across UX, product strategy, brand, marketing and technology. People tend to want a neat job title for that. I’m still working on it.
What connects it all is a fascination with people. How we think, what we notice, why we choose one thing over another, and what happens when someone questions the way things have always been done.

Me, Unfinished
That's what I've named my podcast. It doesn't exist yet, which feels appropriate.
I’ve never considered myself finished. There’s always something else I want to understand, try or get better at.
That’s taken me across creative disciplines, from interiors and graphic design to videography and beyond. In business, I’ve led customer, employee and user experience, learned coaching across teams, organisations and executives, and studied company directorship through the AICD.
Each gives me another way to see things. What I learn in one place tends to turn up somewhere else, changing how I approach a brand, work with a team or make a decision.
The more I learn, the more connections I find between the creative work, the business and the people experiencing it. It’s why I’m drawn to the whole picture, and why I keep adding to it.
I’m still experimenting, developing opinions and occasionally changing my mind. Some of that becomes work. Some becomes a talk. Some results in a morning rave with my dog.
What I'm Building & Shaping
Patient Zero
Patient Zero brings together my interests in technology, people and building businesses. It's also where I get to question leadership conventions in practice, including what happens when you share the CEO role and build your own way of working.
10,000 Spoons
A creative consultancy where I bring together my experience across brand, product, design and marketing. It's a place to build brands with a point of view and connect creative decisions to what a business is trying to achieve.
Recognition
Awards I've won, awards the companies I help run have won, and the longer list of shortlists behind both.

Innovation
Women in ICT (WIICTA) Awards
2026

Innovation - Management
ARN Innovation Awards
2024

UX Leader of the Year
Women in Digital National Awards
2023
Personal Award Wins
Company Award Wins
Patient Zero
Emerging Tech
ARN Innovation Awards
2026
Patient Zero
Australia-wide Innovation
ARN Innovation Awards
2022
Patient Zero
Partner Ad of the Year
Something Tech
2025
Patient Zero
Digital Design Winner
Good Design Awards
2023
Finalist Recognition
2026
ARN Innovation - Marketing
Finalist
2026
Women Leading Tech - Executive Leader
Finalist
2025
ARN Innovation - Marketing
Highly Commended
2025
ARN WIICTA - Shining Star
Highly Commended
2025
Women Leading Tech - Executive Leader
Finalist
2024
ARN WIICTA - Innovation
Finalist
2023
ARN Innovation - Management Excellence
Finalist
2023
ARN WIICTA - Diversity & Inclusion
Finalist
2023
Women Leading Tech - People & Culture
Finalist
2022
ARN WIICTA - Shining Star Partner
Finalist
2022
Women Leading Tech - Delivery
Finalist